"New cars, trucks, and SUVs represent a lot more than mere transportation. They serve as ways for consumers to say something about themselves while going from Point A to Point B. For many drivers, the goal is to get away from it all. For others, an SUV is essential for an active outdoor lifestyle. And for others yet, having an all-electric vehicle is the ultimate goal.

With this wide variety of shoppers' interests, gauging this popularity is no easy task. The Kelley Blue Book Brand Image Awards use the opinions from more than 12,000 in-market, new-vehicle shoppers. These are informed consumers who extensively research their vehicle purchase on KBB.com. We follow this audience through our annual Brand Watch Study, which compiles consumer trends and attitudes on new vehicles available today. This year, the Brand Watch Study samples both mobile and desktop users. This allows the study to reflect the views of a more diverse group of respondents."  - kbb.com

The 2023 IIHS Top Safety Pick

These awards identify the best vehicle choices for safety within size categories during a given year. Larger, heavier vehicles generally afford more protection than smaller, lighter ones. Thus, a small car that qualifies for an award might not protect its occupants as well as a bigger vehicle that doesn't earn the award.

Subaru OEM Accolades & Awards

The ACSI: #1 In Satisfaction      The ACSI: #1 In Dependability      The ACSI: #1 In Product Quality