Our Subaru Dealers Celebrate Fiesta San Antonio


Here at our Subaru dealership serving New Braunfels, TX, we are proud to be a part of the San Antonio, TX community. One of the biggest yearly events, Fiesta San Antonio, is quickly approaching. This year, it is being held from April 18 through April 28, and our dealers could not be any more excited. We’re hoping that after locals stop by our dealership to pick up their new Subaru vehicle, they’ll head over to Fiesta to check out all the festivities.

If you’re new to San Antonio or unfamiliar with Fiesta San Antonio, we’ll give you a brief history of the festival. Fiestas started in 1891 as a one-parade event as a way to honor the memory of the heroes of the Alamo and the Battle of San Jacinto. Back then, a group of women decorated horse-drawn carriages, paraded in front of the Alamo, and pelted each other with flower blossoms. While this historic commemoration still takes place, Fiesta has grown into an all-encompassing celebration of the diverse cultures that call San Antonio home. It brings in 2.5 million attendees over its 10 days, and over 20 percent of Fiesta-goers travel from across the state, the nation, and even the world.

Another major component of Fiesta is that of charity. In 2019, the commission provided nearly $600,000 in funding and support to the participating member organizations that sponsor such events. Many of the 100 participating member organizations give scholarships to local students, and they include groups like the NAACP Youth Council, Pan American League, Fiesta Cornyation, and the Alamo Area Square and Round Dance Association.

After stopping by our dealership to test drive a car like the 2019 Subaru Outback, make sure to check out the Fiesta San Antonio! You don’t want to miss out!

Categories: Community Events, News
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